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Collection Summary
Administrative Information
Chronology
Historical Note
Scope and Content
Publication Rights
Access
Container List
Accounting
Affiliates
Associations
Benefits and Policies
Book Proposals and Rejections
Book Reviews and Reviewers
Catalog
Daily Sheets
Editorial
Facilities
Gallup Poll
Government Publications
HUD Proposal
Journal of Garden Way Living
Magazine Proposal
Marketing
Newsletters
Out-of-Print Book Services
Personnel
Plans and Diagrams
Production
Sales
Shipping and Receiving
Garden Way Publishing Titles
Accounting - Source Documents
Oversize
Fred Stetson Files

Garden Way Publishing Company Records

Collection Inventory

Marketing   

Box Folder

Advertising - Brown, D. (consultant)   1973 April 6 - 1974 February 26 

6 18

Advertising - Bulletin, test ads.   1974 June 10 - 1978 May 17 

6 19

Advertising - Catalog, test ads.   1974 March 27 - 1974 August 5 

6 20

Advertising - Co-op Ad Programs   1975 June 10 - 1979 April 25 

6 21
Carton Folder

Advertising - Copy   1973 

6 22

Advertising - Copy, Spring 1975 Books   1974-1975 

6 23

Advertising - NY Times Magazine Ad   1975 February 23 

6 24

Advertising - Patriot News Ad   1978 August 6 

6 25

Advertising - Precision Marketing Association Memos   1971 September 21 - 1976 January 8 

6 26

Advertising - Response   1971-1972 

6 27

Advertising - Schedules   1973 May 5 - 1975 December 15 

6 28

Advertising - Schedules   1976 January 26 - 1978 October 26 

6 29

Advertising - Science News Ad   1976 

6 30

Advertising - Small Space Ads   1978 March 10 - 1978 May 29 

6 31

Advertising - Space, Contracts   1971 July 13 - 1972 May 5 

6 32

Advertising - Space, Country Journal   1974 January 1 - 1976 July 24 

6 33

Advertising - Space, Harpers Weekly   1975 December 15 

6 34

Advertising - Space, Organic Gardening   1971 OCtober 29 - 1975 March 5 

6 35

Advertising - Space, (Potential Sources)   1973-1975 

6 36

Advertising - Space, (Potential Sources)   1976 

6 37

Advertising - Space, (Potential Sources)   1979 

7 1

Advertising - Space, (Potential Sources)   1980 

7 2

Advertising - Travelbooks International   1974 December 30 - 1975 January 20 

7 3

Book Clubs   1973 July 17 - 1977 November 9 

7 4

Bookstores - mailings, displays   1977-1978 

7 5

Consultant - Jim Raymond   1978 

7 6

Credit Certificates   undated 

7 7

Exhibits - Combined Book Exhibit   1977 

7 8

Exhibits - Frankfurt Book Fair   1976 

7 9

Ferry Morse Seed Co. Programs   1974 September 23 - 1975 March 27 

7 10

Huenefeld Co. (Publishing Consultants)   1973 October 22 - 1976 January 29 

7 11

Ideas, Suggestions   1976-1978 

7 12

Inserts - Benjamin Co., Inc.   1973 

7 13

Inserts - Garden Way Publishing Programs   1974 September 9 - 1978 December 15 

7 14

Inserts - Sawyer-Ferguson-Walker Co.   1972 

7 15

Mailings - Cost Sheets   1972 

7 16

Mailings - Competitors' samples   1976 

7 17

Mailings - Competitors' samples   1976 

7 18

Mailings - Garden Way Publishing Mailings, samples   1974-1976 

7 19

Mailings -Garden Way Publishing Mailings, samples   1977-1978 

7 20

Mailings - Rodale. samples   undated 

7 21

Mailings - Post Office Regulations   1974 April 20 - 1977 June 14 

7 22

Mailings - "Sales News" Catalog   1979 

7 23

Mail Order Campaigns   1978 May 16 - 1978 June 23 

7 24

Mail Order Follow-ups   1974 March 7 - 1977 OCtober 20 

7 25

Mail Order Regulations. FTC.   1975 

7 26

"Marketplace" Campaigns   1974 January 15 - 1978 April 25 

7 27

"National Association of Home Gardener" Plan   1976 

7 28

Precision Marketing Association Meetings   1975 March 20 - 1979 January 26 

7 29

Pre-Publication Promo Packages   1978 

7 30

Promotional and Marketing Ideas   1972 January 26 - 1976 April 28 

7 31

Publicity - Farmstead Press   1975 December 11 - 1976 May 5 

7 32

Publicity - Publishers Weekly   1972 April 21 - 1978 August 1 

7 33

Public Relations - ETV Auction   1976 

7 34

Public Relations - National Food Association   1973 

7 35

Testimonials   1975 March 6 - 1976 December 28 

7 36

Toll-Free Telephone Ordering   1974 August 28 - 1978 April 11 

7 37

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